Tropitone Price List Cover (Front)

OC Fair We Care Wednesday Ad

I produced this ad in partnership with the OC Fair for print publication. OC Fair provided the creative assets and style guidelines while I laid out the ad and coordinated with publication for production.

Donation Receipt

I redesigned the Donation Receipts for SHFBOC. I incorporated brand colors and leaned heavily into the typography to add an infographic-style section on an otherwise plain form with a carbon duplicate. Legal disclaimers and tax information on back (not pictured).

Printed 4/1.

Most Wanted Items Poster

I designed this poster as an addition to SHFBOC's Food Drive supplies. Using the same typographical elements and style as the existing Food Drive items, I collaborated with the Director of Marketing and Public Relations to create a multi-format poster that could be easily printed with our vendor at full-size, printed as a smaller flyer in-house, or sent via e-mail as a pdf.

Tropitone Wholesale Price List Cover (Back and Front)

I created this layout for the 2017 Wholesale Price List. I wanted to echo the look of the 2017 Product Catalog while also marrying elements of the previously released Price Lists. I most enjoyed putting together the typographical elements for this project. I was excited to incorporate a new type face and make that the bigger focus than the image itself.

The final product was printed as 2/1 with our PMS color brand color used in conjunction with black.

Tropitone Product Catalog Cover (Back and Front)

I pitched this layout for the 2017 Tropitone Product Catalog. I selected a freshly-taken image from the latest lifestyle shoot and performed post-production. I removed concrete stains, fabric blemishes, and adjusted color. I also changed the ratio of the image to frame it perfectly on the front and back covers. This required not only slicing the original image into two but also "building" image where there was blank canvas (as a result of the ratio change). Through a combination of content-aware fill and carefully-placed duplicated image sections, I was able to successfully create a seamless continuation of the scene.

The final product features the Tropitone logo with a gloss coating. The cover itself was printed on matte cover stock with velvety feel. 4/0.

Tropitone Site Furnishings Sell Sheet (Front)

I produced this Sell Sheet from scratch for Tropitone's Site Furnishings product category. I started the design process with the product images. I reset their color spaces to CYMK while also adding clipping paths for clean placement into an Adobe InDesign document. After I designed my template - complete with placeholder text - I linked the images to document and proceeded to type in the product information.

Tropitone Site Furnishings Sell Sheet (Back)

In hindsight, I would enter the product information differently. I'd edit down the product information excel sheet I was supplied. I 'd then designated the document placeholder text as variables in InDesign. Finally, I'd link the excel sheet to the document to populate the data in the fields. This would have meant less data entry for me and less potential for typos/error.

Chaise Lounge Accessories Sell Sheet (Front)

I produced this sell sheet as an add-on for Tropitone's existing product sell sheets. I took the already existing template and modified it to reflect the smaller nature of this product category.

Printed on cover stock, 4/4.

Chaise Lounge Accessories Sell Sheet (Back)

Tropitone Price List Cover (Front)

I selected and edited this image as the cover for the 2016 Tropitone Retail Price List. I converted the color space from RGB to CYMK, turned it to Black and White, increased the contrast, healed fabric blemishes, and framed the photo onto the template. After it was approved, I packaged the file in Adobe InDesign and handed it off to the Senior Graphic Designer for production.

Printed as 1/1.

Tropitone Price List Cover (Back)

I selected and edited this image as the back cover for the 2016 Tropitone Retail Price List. I converted the color space from RGB to CYMK, turned it to Black and White, increased the contrast, healed fabric blemishes, and framed the photo onto the template. After it was approved, I packaged the file in Adobe InDesign and handed it off to the Senior Graphic Designer for production.

Printed as 1/1.